Maintaining optimal Internet pricing manually is extremely difficult. Cars are volatile commodities.Supply & demand (and selling prices) are never constant; so by definition car pricing is dynamic.
Dilemma 1: If dealers don’t display prices they might not get any inquiries. If they do showprices then they had better be competitive, otherwise they certainly won’t get any response.Catch 22! If they are always forced to open negotiations at the lowest, least profitable price,then how can they ever hope to optimise their profit margins?
Dilemma 2: Pitching “No haggle low prices” sounds tempting, but how can one price fit all?Every buyer is not the same. Each has their own unique set of circumstances, priorities, andvalues; so a fair price for one may not be fair enough for another. ‘And what about lessdemanding buyers who may have been willing to pay you more! ‘So, either dealers lose deals because their prices are too high, or they end up leavingmoney on the table, because their prices are too low. They just can’t win, - or can they ?
DealMaker’s patented auto-dynamic pricing engine can optimize prices continuously in real-time.Dealers can either peg prices to average fair market value or float at a variable discount orpremium to FMV. Traders can still control their trading decisions manually but they don’t need towatch their positions constantly. Deals are easy to evaluate simply by taking a quick glance atcolour coded discount bands. The best deals always rank to the top and close first. Buyers can buyhaggle-free at fair market value and dealers can always be confident of closing at the best price themarket will bear.