DealMaker

The next generation of electronic marketplaces will enable buyers and sellers to broadcast offers to buyand sell anything of value. The unique advantage of DealMaker is the ability to create market liquidityand find competing offers for very particular product configurations such as new cars or travel packaging.

The law of supply and demand dictates that in a perfectly balanced market pricesgravitate towards equilibrium; where supply and demand become exactly equal.

DealMaker is an electronic negotiation tool that isuniquely powerful for buying and selling complexmulti-variable commercial commodities that couldnot be fairly valued through any other means.

Artificial intelligence that can rapidly dissolve thedifferences between buyers and sellers and closedeals at the best price the market can bear.

Switch to the cheapest utility supplier?

Get the best deal on insurance?

Find the best vacation package?

Trace all the parts you need for your classic car?

Buy a new car, at the very best price?

Find a better market for your inventory?

Simply select what you want; or upload your inventory ifyou are a dealer; then sit back and watch asDealMaker’s electronic matching engine does all thehaggling for you; and at breath-taking speed.

What are the most difficult products to buy?

Some products have far too many variables to negotiateboth pricing and options through any of the popularbidding exchanges. The most difficult sales to negotiateare new cars, computer systems and travel packaging.These are also the most volatile products, in most need ofnegotiation. Shopping around for the best deal on thesetypes of commodities can be a rather tedious process.

What happens if you are trying to buy something unusualthat lacks competition in the marketplace? How could yousecure a reasonable price? Perhaps you might considerplacing an ad on eBay to attract bids from multiple sellers?Unfortunately that can’t be done. Not on eBay nor anyother popular marketplace. This is a common problem.

How does DealMaker solve these problems?

Hidden behind a simple user interface is very sophisticatedand patented sales negotiation technology that can rapidlydissolve the differences between buyers and sellers.

DealMaker can match bids for multi attribute commercialtransactions as easily as a stock market can match tradesfor simple single attribute securities. Every other tradingsystem has proven to be either fundamentally biased,corruptible or both. DealMaker solves these problems.

Consumer demand trends are extremely important toboth manufacturers and retailers. Most big businessdecisions are based on feed-back from the marketplace,including production scheduling, product mix and staffing.

The unique design characteristics of DealMaker enable itto mine the most detailed and up-to-date data possible.

Consumer preferences and pricing resistance points willnot be collected from casual surveys but from actual bids,offers and final sales. Nothing can reveal what consumersactually want better than real money on the table.

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Market Efficiency

Negotiate pricing only. No options

Negotiate options only. Fixed pricing. Re-select configuration & pricing over & over & over again

Adapting proven stock exchange technology to commerce . . .

Any number of buyers & sellers bidding

simultaneously on any configuration at any price

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Stock Exchange

one-to-one

auctions

Flexible but slow, time consuming and adversarial with novisible real-time competition to validate fair market value

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The founders have built and tested several workingprototypes.

Before filing for patents the concept was fully testedand validated by several of the world’s most citedexperts in electronic trading systems.

One such expert, Professor Nick Jennings ofSouthampton University recognized and defined thisnovel new invention as a Multi Attribute ContinuousDouble Auction Exchange (aka MACDAX) then togetherwith his associates sponsored successful production ofthe first fully working prototype.

Cracking the most complex markets - Auto

£500k is to be invested in new mobile app production and saleschannel partner website technology, plus £1.5m for outsourcedinventory and sales leads to kick-start this viral growth engine.

New car sales is the best entry point because new car salesconfiguration data is well organized and readily available frommultiple sources. Ready-to-buy sales leads are also available at lowcost from multiple sources. Key ingredients to start any business.

Over 6.5 million different new car versions will be available throughDealMaker from day one, so every buyer can find what they want.

DealMaker will optimise and routinely upload all its new listings toall major search engines. The sheer weight of numbers, and the vastrange of options will create a much better match for buyer searchqueries and therefore result in more clicks, more bids, more sales.

A continuous flow of fresh sales inquiries will be streamed in fromchannel partner websites after being converted into properlyformatted RFQ’s or bids using a proprietary deal configurator API.

High quality in-market sales leads with a proven dealer conversionrate of 10% can also be purchased in large quantities at $10 each.Sales leads are readily available and routinely traded throughexchanges such as http://www.detroittrading.com. Bear in mind thatDealMaker’s patented technology will make it much more efficient atconverting leads into sales as compared to the less automated dealerconversion process, so future results should be better than average.Nonetheless for sales projections only guaranteed conversion ratesare being used.

The current market rate sales commission is $300 (+-1% of sales) so iffor example 10 leads cost $100 and 1 in 10 convert to sales thenDealMaker would bank $300 for each $100 spent on this strategy.

If the company invests £1.5 million ($2,250,000) in 225,000 salesleads then it follows that around 22,500 (10%) should convert intosales (or be replenished under guarantee). This one strategy alonecan produce over $6,750,000 (£4,500,000) in commission revenuesfor every 225,000 leads purchased during the start-up phase.

DealMaker can then focus all its energy to building momentum sothat it can generate its own traffic using its proprietary viral growthmechanism and superior SEO algorithms. It should have no need tocontinue outsourcing sales leads beyond the first year. This willtranslate to much improved margins and also free up £1.5m inworking capital for stakeholders.

There are currently around 300 million new and used vehicles soldglobally per year, so each 1% of market share represents roughly$900 million in commission revenue available to Internetbusinesses who can satisfy the demand for this type of service.

One of DealMaker’s future competitors is already facilitatingover 2% of all new cars sold in the USA, even though theirsystem doesn’t generate enough competition and transparencyin the marketplace. Despite this fundamental design deficiencyTruecar.com has still managed to report sales rising from15,000 to 30,000 new cars per month over the past few years.At time of this report they were charging $299 commission pernew car sale. £399 for each used car and reported revenue ofover $130 million from over 400,000 unit volume sales back in2013.

Truecar has received over $100 million in venture capital overthe past few years.

Brian Ferris, Co-founder & Inventor

Relevant Experience: 10 years trading system designer including 5 years activehigh frequency trader with personal at risk exposure exceeding £1 million per day.Serial entrepreneur including 10 years of M&A & private investor with notablesuccess. 20 years + automotive industry executive including 10 years+ as principalsuper luxury class automobile distributor ending in a successful trade sale.

Eva Dillon, Co-founder & Communications Director

Relevant Experience: 5 years high frequency stock market derivatives trader. 5years high ranking social media director and dealmaker

Spencer Sterling, Non Executive Chairman & Investor

Relevant Experience: Over 30 years senior executive board level experience withglobal brands including a lengthy period as CEO with Ford Motor Companyinternational operations and director at Anglo American Industrial Corporation.

Buyers and sellers post bids and offers to a central marketplace, offering to buy or sell similar products.

Offers to Buy are displayed on the left and Offers to Sell on the right.

The system continuously searches the market, ranking, matching and alerting all relevant offers to buy and sell.

Traders can click any offer to see full details, buy it, sell it, or change it to post a new offer to the marketplace.

All offers are presented to the entire market simultaneously, so every deal can be closed at the best price available.

Over 90% of car buyers now search online

OEM websites

Lead Generators

Search Engines

Dealers

Distributors

Manufacturers

Traders

Banks

Leasing Co’s

Dealer websites

DealMaker delivers live offers not leads

90% of target car buyers search the Internet before they buy. DealMaker stores vastdatabases of every option for every product available; plus a database of available dealerinventory. The data is then continuously uploaded to major search engines.

Buyers searching the Internet can then find the exact specification they require, and in just3 clicks they can place an order, or bid the market with contact details protected.

Find any car in JUST 3 CLICKS

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DealMaker is a MACDAX. To detect any similarity to otherpopular Internet negotiation tools would be to miss the mostcritical and irreconcilable difference.

DealMaker always presents every offer (buy or sell)simultaneously to every counter-party in the market, in real-time.Thus inviting counter-bids from every player in the market. Thisis absolutely crucial in achieving complete market transparency;and the best price.

The novel ability of a MACDAX to effortlessly match highlyheterogeneous market orders, such as new automobiles is key.

This patented negotiation technology is completely exclusive toDealMaker and well beyond the capabilities of any other salesnegotiation system.

Maintaining optimal Internet pricing manually is extremely difficult. Cars are volatile commodities.Supply & demand (and selling prices) are never constant; so by definition car pricing is dynamic.

Dilemma 1: If dealers don’t display prices they might not get any inquiries. If they do showprices then they had better be competitive, otherwise they certainly won’t get any response.Catch 22! If they are always forced to open negotiations at the lowest, least profitable price,then how can they ever hope to optimise their profit margins?

Dilemma 2: Pitching “No haggle low prices” sounds tempting, but how can one price fit all?Every buyer is not the same. Each has their own unique set of circumstances, priorities, andvalues; so a fair price for one may not be fair enough for another. ‘And what about lessdemanding buyers who may have been willing to pay you more!

‘So, either dealers lose deals because their prices are too high, or they end up leavingmoney on the table, because their prices are too low. They just can’t win, - or can they ?

DealMaker’s patented auto-dynamic pricing engine can optimize prices continuously in real-time.Dealers can either peg prices to average fair market value or float at a variable discount orpremium to FMV. Traders can still control their trading decisions manually but they don’t need towatch their positions constantly. Deals are easy to evaluate simply by taking a quick glance atcolour coded discount bands. The best deals always rank to the top and close first. Buyers can buyhaggle-free at fair market value and dealers can always be confident of closing at the best price themarket will bear.